What’s in a name? Not much in this case I’m afraid. I chose The Fifth Filter in part because I thought it sounded really cool and reminded me of the (now possibly defunct) brand Seventh Letter –  The number/word duality (like Beethoven’s Eighth Symphony) and alliteration (like Seventh Seal, Ingmar Bergman’s movie about a chess … Continue reading Creating a brand identity, logo and website (quickly) with (kinda) the help of AI